Award recordCONTRACT

THE ADVERTISING COUNCIL INC

PIID 36C10X23P0088· VA Staff Offices· SAC FREDERICK (36C10X)· R701 · SUPPORT- MANAGEMENT: ADVERTISING· FY2023· $6,358,176 net obligations· UEI JV39FYRGTSF3· NY

Description

DE-OBLIGATE EXCESS FUNDS FROM CLIN 0002 AND 0003

Base award description: THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP.

First action · last action
2023-09-20 · 2026-01-08
Transactions
8
First transaction's obligation
$1,924,478
Base + all options value (sum of deltas)
$6,358,176
Extent competed
NOT COMPETED
Other than full & open authority
ONLY ONE SOURCE-OTHER (FAR 6.302-1 OTHER)
Set-aside
NO SET ASIDE USED.
Offers received
1
SDVOSB flag on record
No
NAICS
541810 · ADVERTISING AGENCIES

Modification chain · 8 transactions

Each row is one published transaction. This action is the obligation recorded on that transaction — a change amount, as USAspending publishes it. Running total is computed by Glassbox VA as the cumulative sum of those amounts up to and including the row, so the last running total equals the award's net obligations shown above. The cumulative-total columns in the source files are not used: they are not frozen per modification.

$6,418,968$0Base award · 2023-09-20 · this action $1,924,478 · running total $1,924,478Modification P00001 · 2024-07-03 · this action $2,230,479 · running total $4,154,957Modification P00002 · 2025-01-22 · this action $400,000 · running total $4,554,957Modification P00003 · 2025-03-07 · this action $0 · running total $4,554,957Modification P00004 · 2025-03-18 · this action $0 · running total $4,554,957Modification P00005 · 2025-05-28 · this action $0 · running total $4,554,957Modification P00006 · 2025-08-08 · this action $1,864,012 · running total $6,418,968Modification P00007 · 2026-01-08 · this action -$60,792 · running total $6,358,176
  • Base2023-09-20+$1,924,478= $1,924,478
  • Mod P000012024-07-03+$2,230,479= $4,154,957
  • Mod P000022025-01-22+$400,000= $4,554,957
  • Mod P000032025-03-07+$0= $4,554,957
  • Mod P000042025-03-18+$0= $4,554,957
  • Mod P000052025-05-28+$0= $4,554,957
  • Mod P000062025-08-08+$1,864,012= $6,418,968
  • Mod P000072026-01-08-$60,792= $6,358,176
TransactionAction dateThis action (delta)Running totalDescription on this transaction
Base2023-09-20+$1,924,478$1,924,478THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR…
Mod P00001· EXERCISE AN OPTION2024-07-03+$2,230,479$4,154,957THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR…
Mod P00002· SUPPLEMENTAL AGREEMENT FOR WORK WITHIN SCOPE2025-01-22+$400,000$4,554,957THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR…
Mod P00003· TERMINATE FOR CONVENIENCE (COMPLETE OR PARTIAL)2025-03-07+$0$4,554,957EO: RADICAL TRANSPARENCY ABOUT WASTEFUL SPENDING
Mod P00004· OTHER ADMINISTRATIVE ACTION2025-03-18+$0$4,554,957THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR…
Mod P00005· SUPPLEMENTAL AGREEMENT FOR WORK WITHIN SCOPE2025-05-28+$0$4,554,957THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR…
Mod P00006· EXERCISE AN OPTION2025-08-08+$1,864,012$6,418,968EXERCISE OPTION YEAR 2.
Mod P00007· SUPPLEMENTAL AGREEMENT FOR WORK WITHIN SCOPE2026-01-08−$60,792$6,358,176DE-OBLIGATE EXCESS FUNDS FROM CLIN 0002 AND 0003

Related awards · 7

Awards are related by an explicit link in the data, stated for each group below — never by text similarity. Values are net obligations.

Other VA awards to the same recipient (UEI JV39FYRGTSF3)

AwardOffice · PSC / listingNet obligationsFY
36C10X20P0155SAC FREDERICK (36C10X) · R701 · SUPPORT- MANAGEMENT: ADVERTISING$6,201,168FY2020
VA79812C0035ACQUISITION SERVICE - FREDERICK · R701 · SUPPORT- MANAGEMENT: ADVERTISING$4,000,000FY2012

Other recipients under R701 from SAC FREDERICK (36C10X) (most recent first)

AwardRecipientOfficeNet obligationsFY
36C10X26A0001POWELL STRATEGIES, LLCSAC FREDERICK (36C10X)$0FY2026
36C10X26F0016POWELL STRATEGIES, LLCSAC FREDERICK (36C10X)$6,116,152FY2026
36C10X25P0059ARGENT ARC LLCSAC FREDERICK (36C10X)$6,485,161FY2025
36C10X25P0036ARGENT ARC LLCSAC FREDERICK (36C10X)$4,000,000FY2025
36C10X23N0053THE DISTRICT COMMUNICATIONS GROUP LLCSAC FREDERICK (36C10X)$2,909,201FY2023

Cite as: Glassbox VA record view · VA contract (USAspending / FPDS) · CONT_AWD_36C10X23P0088_3600_-NONE-_-NONE- · retrieved 2026-09-26.